resortenergylife.blogg.se - Mcdonalds 2 for 5 big mac 2015

#MCDONALDS 2 FOR 5 BIG MAC 2015 SERIES#

It can work hard in reducing energy consumption across stores by using energy-efficient devices.Use methane compost bags on cows to stop methane from being released in the air, instead capture all of it and use it to produce bio-energy and self-sustain the farms, increasing energy efficiency.Start from grass fed cattle (who will release less methane compared to corn-fed cattle) ,.The company needs to bring transformation across its supply chain. Which will further lead to price hikes and bring down the affordability of the ‘dollar menu’. Earlier the burger behemoth was irresponsibly picking cheaper options, cutting costs, passing all the cost to environmental hazards but now with these initiatives it is again getting the cost in its own sheets. The very operating model and business model that helped Big Mac become an object of price parity across nations are now becoming increasingly unsustainable. While all the above commitments look good in investor reports and annual reports and make a great PR case, the bigger problem is that climate change is posing an impending threat to Mc Donald’s sustainability as a business. Energy goals – 20 percent increase in energy efficiency in company-owned restaurants.Efforts to achieve zero deforestation for all the fiber sourcing under its global commitment to deforestation. Sustainable packaging – Use 100% of the packaging material from fiber or recycled sources by 2020 (12).Sustainable Palm Oil – By 2020 the company aims at shifting 100% to RSPO certified Palm oil (11).In Restaurant recycling – by 2020 the company plans to increase in – restaurant recycle to 50% and reduce waste.By 2020 the corporate envisions to use only sustainable beef.

In 2011 it joined hands with the WWF and its suppliers to establish the Roundtable for Sustainable Beef (9). Supports sustainable beef – In 2014 the company aimed at purchasing a portion of it’s beef from sustainable beef sources.It has signed President Obama’s ‘ American Business Act on climate pledge’ (8).

#MCDONALDS 2 FOR 5 BIG MAC 2015 SERIES#

Pathways to Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activists And that has led the burger giant to do a few of the below things in the name of green reporting and marketing (7)Ī number of environmental organizations have time and again shamed the burger chain to increase efforts in reducing its contribution to global warming and climate change.

Mc Donald’s packaging waste was 29% of the fast food litter on the roads.

Packaging and food wastes – the very packaging costs that help Mc Donald’s achieve a hefty bottom line also end up rotting in our landfills and causing pollution.

increase in energy consumption per consumer (6) in 2014.

Energy use across the supply chain – from production to running the swanky stores, Mc Donald’s reported a 6.

Beef and GHG emission – While unhealthy livestock practices to raise more cattle for more beef is an increasing cause of concern, the methane produced by corn fed cattle results in about 22 percent of methane emission in the US (5).

As per the UCS USA, Mc Donald’s palm oil scorecard for 2015 is 24.4, only 3 points up from the previous year and categorized as a company with little commitment to the cause of deforestation.

Deforestation for Palm Oil – Mc Donald is one of the top 10 buyers of palm oil’s in the US and is currently purchasing only 13% ( 4) of the total oil from certified deforestation-free sources.

Not to the consumer, not to the corporation but also to the environment. Mc Donald’s provides one of the cheapest meal options currently, but all of this comes at a cost. Let’s review how McDonald’s is killing us one happy meal at a time, not just with obesity but also with climate impact. They are better than competitors like Yum foods and Wendy’s but way lower than some of the other climate conscious corporations. World’s leading global food services retailer, The big mac is used by the Economist for the price parity index (2) across 100 countries it is present in.īut is this proliferation of the fast food giant synonymous with a laggard approach on climate change issues? As per, the most recent climate count rating for Mc Donald’s it has fallen in position (3) from last year. It’s one of the top 10 most valuable brands in the world (1) in 2016. Mc Donald’s has become a symbol of globalization, a flatter world.